College Magazine analysis

The masthead line (the header) is in a bold and yellow font, which enables it to stand out and attract its target audience. Furthermore, the student on the front cover is based in the middle. This this is so information can be placed either side of him, which goes by the rule of thirds. The student on the cover is also young looking, which takes into account the target audience of teenagers approaching adulthood (16-19), and the world of work and entrepreneurship The cover uses 3 colours (black, white and yellow), plus a separate colour of pink to make one of the cave-lines stand out, to make it simple for its audience to read, but on the other hand, effective because it attracts them in the first place. The other reason why I think this is effective is because the college take into account the fact that they’re trying to be informal in their approach to the audience, but at the same time, formal when taking into account some of the content being included on the cover. The other aspect which attracts the audience is how the link to the college’s website is placed directly underneath the masthead, taking into account that we read from left to right, and top to bottom. Overall, I believe that this cover in particular is a positive representation of the college, in particular because of the phrase ‘Entrepreneur Motivational Speaker’ being mentioned, which I think helps its audience realise that they will have to work really hard to achieve their dreams. The front cover seems to have its own trademark house style as well, (model/subject placed in the centre, with key information running down either side). This is a simple, yet effective layout, as it’s the person on the cover who captures the attention first.